XXX domains are coming up on Wednesday.

Since July 2010 after TLD .co for commercial use had been approved domain .xxx is the first ICANN has approved. Also ICANN has approved a so-called “dot-whatever” plan that will allow all kinds of suffixes.

The ICM Registry like GoDaddy acting in a way that brands have 50 days to claim their domains (e.g. mcdonalds.xxx). It should cost around 200$ for brands to get their new .xxx domains says CEO of ICM Registry. Brand holders will pay once unlike other TLDs which cost roughly 50$ a year. When 50 days has passed there is a 17-day period to sale to the adult entertainment industry.

“It’s a win because you’ll be able to surf porn safely,” says Lawley, the CEO of ICM Registry.