понедельник, 12 декабря 2011 г.

UK PR-agency corrected the Wikipedia article for the benefit of customers


UK PR-agency Bell Pottinger Group has confirmed that some of the articles editor of the online encyclopedia Wikipedia in the interests of their clients, reports The Independent.

As the newspaper notes, agency staff, using a variety of accounts, added positive comments and removed negative facts in articles related to the company's clients. In just the past year, experts in public relations corrected in the online encyclopedia of over 100 articles.

Nevertheless, representatives of the PR agency stressed that do not consider their actions illegal. According to head digital division of the company, James Tomlinson, the staff was not added in the article incorrect information and did not attempt to create a false positive impression about the product.

"If we were asked to write about our clients that is false, we would never have agreed, pointing to the strict rules of Wikipedia - added Tomlinson.

Wikipedia co-founder Jimmy Wales has called a formal response representative of the company Bell Pottinger Group ethical blindness. "The company has committed a mortal sin for the PR-agency and lobbying firm - said Wales. - Their actions damaged the reputation of the client, while not bringing them any benefits."

At the moment, all the accounts that were used by employees of lobbying companies are locked.

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