Internet economy in the American

Anthem Consulting Agency carried out a comparative analysis of prices of identical goods in the offline and online U.S. stores. The study examined prices for products from different product categories ranging from personal care to electronics.

The analysis showed that not all products is more profitable to buy online. In the price range up to $ 7 online stores offer goods on average 15% cheaper than the average price in 75% of the investigated products. In the price range from $ 7 to $ 20 win online stores. The average price of them is less than 9% for more than 80% participated in the study products. To objective conclusions on goods worth between $ 20 and $ 100 was collected enough data, according to Anthem.

In the report the agency noted that no significant difference in the prices of electronics and commodities worth more than $ 100 online and offline stores was not found. In general, the reported off-line retail outlets have become more competitive in these segments, which has resulted in more rapid response to changes in prices sellers on the web. Ultimately, this trend might change the perception of online shopping as a way to save significant, the researchers said.