BlackBerry 10 prototype of disappointed investors

Research In Motion Ltd unveiled a prototype of its next 10 BlackBerry smartphone, but the market was not impressed by the fact that showed the Canadian company. This says reuters.

The prototype has no physical keyboard, unlike the classic smartphone this company, and looks like a smaller version of the tablet PlayBook, produced by Canadian company. RIM also demonstrated software tools for creating applications that will work on the gadget.

However, an analyst at BGC Partners Colin Gillis said that the presentation only reminded of how far the company has lagged behind its main competitors.

A small number of applications running on the old BlackBerry, has become one of the main reasons why RIM in recent years has sharply reduced the share of the market and continues to give it to Apple Inc and manufacturers of phones running Android from Google Inc.

"RIM has lost entirely the confidence of investors. Need something extraordinary to change this situation," - said the managing director of Northland Wealth Management David Kokfild.

To regain the former appeal, RIM essentially starts from scratch. Only some of the applications that run on a BlackBerry now, you can use the new phones.

BlackBerry 10 will be based on the new operating system, QNX, compatible with many programming languages, open source, which, according to the company, should attract developers of new programs, and independent content producers.

A recent study of analytical companies Appcelerator and IDC found that less than 16 percent of software developers "very interested" in developing applications for RIM, compared with 90 percent interest in Apple and 80 per cent - in Android.