Twitter knows when you sleep

Google engineers, Manuel Rios, and Jimmy Lee conducted an analysis of activity reports and found some interesting facts about the inhabitants of big cities. So, for example, found that residents of Istanbul in the summer of sleeping less than in winter, but the users of the Brazilian Sao Paulo really respect the afternoon siesta, as the number of tweets here falls off sharply in the afternoon.New Yorkers about tweets with the same intensity in both day and evening, but tokiytsy are disciplined workers - from 10 to 18 hours local time on user activity is low, the difference between the number of messages in the winter and summer is almost not observed.All these data could potentially be interesting for the advertisers who work with such a platform, like Twitter. With their network of microblogging can help advertisers better campaigns targeted to a particular group of recipients. Determining the location, experts say, is one of the most exciting moments of the study, especially for advertisers who want to send money in advertising as the target audience.Today, the Twitter service has closed the previously functioned Thuderclap, using instead Promoted Tweets. Both of these services have a similar orientation, but if the first was presented as a solution for mass mailing within the target groups, the second has a more specific orientation of advertising and can be used more widely and on commercial terms.Along with disabling services Thunderclap, was disconnected and the appropriate API-functional.