Opinion to the effect that television tremendous losses with the advent of the Internet, proved false. Television industry representatives believe tablets new breath that revives entertaining TV.
On this occasion, the agency Strategy Analytics did a lot of research, and confirmed this fact. In his paper SA showed that the preferences of the audience at the blue screen TVs and tablet users to a large extent different. When viewed on a tablet they are less distracted, and they have virtually no zapping disease (channel change).
Contrary to the common concerns that have arisen in the first appearance of the tablet, television regarding the death, he became a good incentive for TV manufacturers and cable TV channels. The level of interaction with the audience is much higher when people "consume" video content from their personal tablets. If the TV will behave correctly, they will be able to receive additional dividends from such attention a viewer who does not turn off even advertising, doing their business.
- Carolyn Park, Digital Home Strategy Analytics
Vice President of Digital Consumer Practice David Mercer confirmed the opinion of the analyst, saying that such selective consumption of television products as playing into the hands of TV men, and makes them nervous. At the forefront of content quality, user-selectable tablets, and very often their choice is not the same as the ratings display screen counterparts.
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