HTC smartphone sales continue to fall

Despite all the efforts of the HTC attract the attention of customers to the company's products, the financial position of the Taiwanese manufacturer continues to be extremely difficult. According to recently published reports, in August sales volumes HTC dropped another 4 percent compared to July, and by 47 percent compared to the same period last year.

Against the background of stable growth of smartphone sales Samsung led Galaxy S3, as well as a quick release of the iPhone 5, it's clear that HTC plans to strengthen its position in the company of the world's leading manufacturers of smartphones and tablets have failed, and the company must urgently seek a way forward.


Taiwanese manufacturer can continue to try to produce high-quality smartphones, but in matters of marketing resources and well-established distribution network to the level of Samsung or Apple HTC still does not hold.

Experts predict that in the near future to companies like Sony and Motorola will be able to bypass HTC in shipments of smartphones. Nor should we ignore the ambitious Chinese newcomers in the face of Huawei and ZTE, which are also actively looking for options to expand its presence in the international market.

One of the possible directions of development that can improve the situation a few HTC, experts have called the making of devices on the new platform Windows Phone 8. If successful, the start of sales of these devices in the fourth quarter of the Taiwanese manufacturer is able to correct its order statistics of sales in the current year. But do not forget that there are competitors like Nokia and Samsung are not planning just to lose market share.

It must be noted that the recent rumors are increasingly linked with the name of the Taiwanese manufacturer of devices for the creation of brands such as Facebook or Beats, why HTC is always the option to return to their ODM-roots ...