Internet giant screw Nokia holiday

Google has appointed a presentation smartphone Motorola DROID RAZR HD on September 5.

The subtitle of the event poster reads: "Join us for the main event of the day," which is a reference to a joint press conference, Microsoft and Nokia, scheduled for the same number. According to rumors, Nokia also needs to introduce new devices - the first line of smartphones running Windows Phone 8.

Earlier there were reports that in October, Motorola plans to launch smartphones DROID RAZR HD and DROID RAZR MAXX HD. Official information about the characteristics of new products is not, however SlashGear.com reports that will RAZR HD dual-core Qualcomm Snapdragon S4, while the RAZR MAXX HD will have a more durable battery.

We also note that on September 12 - a week after the event and Nokia Motorola - expected presentation of the new generation iPhone, and the official announcement of the new tablet from Apple - a 7-inch iPad mini.

Apple is working on its payment system iPay

We also learned that this technology will be called as all the products Apple - iPay.

The fact that Apple is planning to create its own payment system, not only issued patents received by the Office of Patent and Trademark USA, but also the active recruitment of specialists in this field.

Recall that many manufacturers of mobile devices have already released phones with NFC and one of the supporters of this system, the company Google, has announced its readiness to cooperate with all handset manufacturers, purses, including Apple. According to experts, the system iPay will work with the coupling of NFC and will allow owners of compatible smartphones and tablets to pay for goods and services "on the fly."

GOOGLE SELLS MOTOROLA MOBILITY?

Remember how much noise is done in the past year, the news about Google's purchase of a mobile unit Motorola?

In addition to the impressive amount of the transaction that cost in the astronomical $ 12.5 billion, would get up on the agenda is a very simple question - what Google will do with the assets of Motorola Mobility, which he bought "a load" of about 17 thousands of patents (for which, in fact, was started this negotsiya), passing into the ownership of the Internet giant.

These patents are essential for the effective reflection Google legal attacks of competitors, including Apple and Microsoft, are very often spoke with the claims about the use of their patented technologies, for example, the operating system Android. As for the other assets of Motorola Mobility, it was assumed that they can be claimed in the development of new mobile devices, including smartphones and tablets, under its own brand of Google.

On one of these tablets, presumably equipped with a 7-inch touch screen and quad-core processor NVIDIA Tegra 3, we even wrote a few times. More unexpected sounds Information The Wall Street Journal, according to which Google may consider the sale of Motorola Mobility (of course, retaining the acquired patent portfolio), and, as a possible buyer stands a Chinese manufacturer Huawei.

Of course, the Hamburg score for an independent production and sale of gadgets need a Google t-shirt is almost like a horse (especially since there is a negative experience with the first branded smartphone Nexus One), but in this case there is a reasonable question - whether too much was paid for only patent database, even less extensive.

IT-giant is testing some kind of communication device of the "new generation"

The company Google, known for its desire for innovative ideas, where, apparently, has not come up with anything new, busy testing the personal communication device the next generation. What they look like is difficult to say, since access to information about them is completely closed.

For information about the existence of prototypes of future 'killers of all smartphones "distributed portal Engadget, citing the Federal Communications Commission, FCC. According to information received, FCC has received a request from Google to test prototypes of 102 new means of communication outside their laboratories. The document says that the Soup support Bluetooth technology and Wi-Fi, but hardly a set of modules, wireless communication is limited by them. With absolute certainty one can assume that the prototypes great feel in cellular networks, second, third and fourth generations. It is not clear to what the number "102". In all likelihood, employees write Engadget, we are talking about a single concept, issued in an amount of 102 copies, not the 102 different models.

Testing of the next generation will be engaged Google employees in California, New York, Massachusetts and several other states. All details about the possibilities of this new product and its fundamental differences from the communicators remain unknown. Representatives of Google waive any comments on this issue, FCC staff is not very willing to discuss it with reporters. We only know that if the Federal Communications Commission gives go-ahead for testing outside the laboratory Google, then all tests will be completed by July 15.

At the time, Google has got to change the world of mobile communications with a single blueprint. It was first discussed in 2007, it was named Google Phone. In fact, it was a prototype mobile phone with a custom operating system based on the kernel Linux. After a little time the OS was renamed in Android, and now it is the most popular mobile phone system in the world, overtaking the long-and Windows Mobile (now Windows Phone), and the notorious iOS, and even with the world pochivshuyu Symbian from Nokia.

Google pays $ 25 for information about each user

Internet giant Google to offer its users money in exchange for full information about the sites they visit. In particular, the company introduced its program Screenwise, which allows you to track all user actions, in exchange for a fee of $ 25, according to nadezdaperemen.

"All American users browser Chrome, over 13 years, with an existing account at Google, can register in this program - the company said. - This will help us to improve our products and services and create better conditions for all. "


In particular, after registration, the user must install a plugin in your browser. Each will receive a gift card for Amazon, worth $ 5 at the time of registration, and an additional $ 5 thereafter. In exchange for this, Google gets access to your anonymous information and tracks all of the sites you have visited.


Simultaneously with this expansion, spyware, Google provides its users, in partnership with the Institute of Information Networks, install at home a Cisco router for the analysis of Web data. Except for the secure pages «HTTPS» or "private" pages. Installation of this package, which includes all appliances connected to the Internet, will bring $ 100 to the user during registration, and $ 20 each month.


Google said: "Of course, this is not mandatory. People can choose if they want or they need presents ... The participants will be able to remain in the program as long as they want, or leave at any time. "


In recent weeks, the actions of Google's privacy, roiled the Internet community. In announcing the changes to the privacy settings, scheduled for 1 March, the company's actions have caused concern about a number of associations for the protection of the rights to privacy.

Google creates points-to-computer with a built-in display

In the next brainchild of laboratories Google, located, however, so far at the design stage, the network became known to the public. According to the site 9to5Google, the Internet giant in the face of an autonomous research unit known as the Google X, is working on a system with a display nagolovnym (Head-Up Display, HUD) in the form of glasses with built-in computer. Moreover, according to a source familiar with the novelty, it has a strong resemblance to the player, sunglasses, Oakley Thump, and display it, there is only one lens, and it is opaque.

Thus, the new creation of Google engineers nagolovnye more like portable computers, with some of our regular readers are probably familiar, but the device is equipped with a small camera with flash that allows you to shoot photos and videos suspected, and create a kind of augmented reality. It is also argued that the built-in computer hardware component of stuffing is similar to its Android-smartphone about a year ago, and for the control system can be used by the user's head turns.

We add that the public testing of new products from Google (which, allegedly, in principle, you can even make phone calls) is expected shortly, and will probably be held in the same manner as the test "hromobuka" Cr-48. However, if these points reach-to-computer with a display to the stage of commercialization, or will remain one of the most promising prototypes, it is not clear.

Steve Jobs has demanded that Google stop the recruitment of specialists Apple

The relationship between Apple and Google can never be described as simple and friendly. Fault to a number of objective and subjective reasons, and last week it became known about a conflict between the two companies, which was quickly resolved.

Reuters has published a letter from CEO Steve Jobs' Apple, sent in March 2007, Eric Schmidt, who was then a board member of Google, to stop the recruitment of one of the engineers, whose name was not specified, as well as put an end to active poaching of employees Apple.

"I would be very happy if your department recruitment would stop doing it" - says Jobs Schmidt.

It should be noted that the response to a message from Eric Schmidt was instantaneous. He immediately sent the appropriate instructions in this regard a number of top managers of Google, including personnel director, who in reply said that the officer who tried to entice the worker Apple, will be fired within an hour. An unnamed human resources manager, in turn, asked that his apologies were given to Jobs.

About this correspondence became known due to held in 2009 the U.S. Justice Department investigation over the practice of employees pereverbovki Google, Apple, Adobe Systems, Intel, Intuit Inc. and Pixar. It was then revealed that between Google and Apple acted on the tacit agreement to avoid such actions.

Google will penalize a lot of advertising on the site

Indexing algorithm search engines Google now estimates the number of advertisements and quality of page layout. Depending on this, will increase or decrease the search issuance site.

Google software engineer Matt Cutts said that users often complain about the abundance of ads at the top of the web resource, which prevents them to estimate how much is relevant to the content of pages found. In order to meet the developers have improved the indexing mechanism: now if the site has too many ads at the top of the page (above-the-fold), its rating may be lowered. Representatives of the search giant stresses that this new provision will not affect those web-sites, where the amount of advertising does not go beyond certain limits, or at least not difficult to read the content.

At Google, argue that the new algorithm, "punish" not more than 1% of the total number of sites. However, developers are advised not to rely "at random", but in every case to evaluate the appearance of your site in different screen resolutions with a tool Browser Size tool. If a Web resource is saturated with advertising blocks, it is recommended to optimize its design. Google was take into account all the changes during the next crawl the site.

Company representatives report that this is just one of the 500 improvements that Google intends to implement this year. For example, while Google will not penalize sites for pop-up ads and overlapping, but in the future, perhaps, the sanctions will be applied to such projects.

Google once again caught in an illegal advertising

Search engine Google was again at the center of controversy because of suspicion of placing illegal advertising. This time, the placement of advertising sites speculators and swindlers Google has accused the company "B-BBC."

Last argues that among the search advertising issued by an automatic Google AdWords, and suggestions were speculators who sold tickets for the 2012 Olympics.

In addition, according to the "Bi-bi-si", there can also be seen for sale of drugs. After treatment of "Bi-bi-si" to the police, the ad was removed.

But on this fact the investigation began.

How to move the site in Google: 13 of the rules

Google rating is critical to business success in this age of information technology. Experienced entrepreneurs know that search engine optimization is a necessary part of marketing and it's not hard.

Listen to this advice from a group of young and successful entrepreneurs and your SEO rating will go up the hill.

1. Create "evergreen" content

Do you want to fill your life with high quality and authoritative content to the first places to your keywords were always yours. The best way to ensure that your resource meets the specified requirements, is the creation of content that is not disposable and fashionable, and always helpful. Create content that people will read for 10 years and you'll get links to ratings for a decade.

2. Keep track of your accounts on the Internet

Take a few minutes on each account your company online. Does the biography of reality? Set whether your company's URL in all your profiles? Traffic resulting from those links, does not affect the work of a mysterious algorithm Google, but you'll be pleasantly surprised by the effect, if you have multiple accounts on social networks.

3. Think like your customers

Think about what your potential clients or customers can type in the search Google, and then look for similar words in a free program from Google Keyword Tool. Keep in mind that 25% of keywords have never been used before, but you should be aiming for popular keywords with less competition. Then write articles based on selected keywords and learn how to optimize the resulting text.

4. Hire professionals

Hire a company specializing in search engine optimization, or take on freelance work to develop effective strategies to optimize your search engine rankings. Updates Google Panda made SEO optimization even more challenging, so better to give this task to outsourcing, where she will be engaged in by professionals. Pay attention to the professionals and companies with a proven track record and carefully analyze their reports every two weeks.

5. Guest Post

Start to leave a message in the guest on relevant blogs. Blogs like fresh content, and you thereby become a way to build relationships that will increase your rankings in Google.

6. Content - the king, links - the queen.

Creating good content is very important for the growth of your rankings in Google, but the links are even more important. Google loves links, especially with other relevant and reputable sites. Join the Community industry, leave a guest blog posts with links to your site and submit your site to relevant directories for the development of your luggage options and increase attendance.

7. Use the camera

Video - a great resource for promoting your business. Video gives your company's personality and also available on the network and acts as a link to your site. Create high-quality video, full of information, and your video gets going on the Internet. Now the video can be distributed across multiple platforms with just one, paying more attention to Google.

8. Colleges and universities

The biggest SEO secret lies in the fact that the placing on the. Edu sites link to your site greatly increases its popularity in Google. Contact with colleges and universities, as well as looking for the reason for posting on their Web sites links to your resources by running a program such as internships.

9. Frequently update your site

The more often you update your site, the more important it considers Google. If you every day to publish new entries to your blog, Google will consider it an excellent source of information for any keywords. With each blog you increase your chances of improving ranking in a new area, thereby increasing the chance for your site to be found.

10. Use the right keywords

Two effective ways to increase rankings Google - keyword analysis and tagging articles. Make sure that the titles of your articles really describe its contents, and select those keywords which people are likely to be to seek the information they need. To do this, just imagine yourself to be the user.

11. Refuse Flash

Many small businesses, especially restaurants and bars, use Flash for their websites because it is simple to run, looks good and cheap. However, sites in Flash, that look good without using special tricks occupy low places on Google. Change your site in Flash on another platform such as WordPress, and you blast-off in the search rankings.

12. Take advantage of local search

You are doing a local business? You filled out their profiles in Google, Yahoo! and Bing? If not, stop reading this article and immediately do it! After a simple fill in all fields in the local profiles are huge jumps in traffic. The Future of Search - custom local results, but the value of local profiles are often overlooked.

13. Exactly know what words people use to search for

The biggest mistake people make in their attempts to occupy high positions in the ranking of Google is that they do not have a clue about what people actually type into the search when trying to find them. A simple way to figure this out is to move to the Google homepage and slow input your keywords. You'll notice that Google will offer you search phrase. Use these phrases in your title, it's just that people want to see on your site.

Apple and Google will create a computer that can be worn on the body

Apple and Google have started to develop a revolutionary handheld device class of computers that users can put on yourself and wear all the time, told the newspaper website The New York Times citing informed sources. According to the NYT, one of the prototypes of Apple is a device like an iPod with a curved screen, which is attached to the arm, repeating bending the wrist. The user can operate the device with voice commands, just as the team pronounces for iPhone 4S with the function of Siri. Another idea under development - a small portable device assistant that binds to a more powerful gadget (smartphone or tablet, located in a pocket or bag) and sends it to user input, displaying the information on your own screen. Similar devices for smartphones, especially on a platform of Android, already exist, but their functionality can be greatly expanded. Google is also interested in developing the concept of wearable computers, but chose a different path - a computer built into the glasses, which display information on clear screens are used instead of glass, says 9to5Google. The site notes that this device will be able to go online on their own, without the use of smartphones and data processing is likely to occur in the "cloud." One application of these points - augmented reality systems: on the display may display information with reference to the actual location of the user. According to the NYT, the Internet giant has hired staff who specialize in wearable computers, in the past working with Nokia and Apple, as well as graduates of specialized technological universities. NYT journalists and 9to5Google not have information about when they can receive commercial samples of experimental wearable computers developed by Apple and Google. Special accessories manufactured by third parties, allow the player now turn iPod nano into the latest generation of watches. However, this bunch is hardly a full-fledged handheld computer as iPod nano is not equipped with wireless modules, marks the site AppleInsider. 

Apple and Google did not support a unified system of age ratings

Apple and Google without enthusiasm greeted the idea of ​​Cellular Telecommunications Internet Association (CTIA) to implement a unified system of age ratings for mobile applications. Google representatives said they were satisfied with the system that already operates in the Android Market, and Apple does and declined to comment. But CTIA supported Microsoft, AT & T and Verizon, have agreed to use a single rating in its own application store. Determine the age rating will be organizing Entertainment Software Ratings Board (ESRB), which plans to use the same categories as in the case of games for PC and consoles.

Apple has broken into the top 10 most valuable global brands of the world

Interbrand's annual report assigns a dollar value to each brand based on financial performance, brand strength etc. The report marked Apple as the biggest riser in its 100-brand report with its value rising 58% year on year to $33.5bn.
Apple displaced Nokia to 14th position and become the only newcomer to the top 10.
Google maintained fourth place. Its value soared 27% to $55bn.
It is the first time in the 12 years the report has showed that Apple has made the top 10.
Congrats, Apple! We are looking forward to iPhone 5 in a few hours. The Internet is full of rumors about it!

Google is about to open new start-up office in London to create "technology community centre" in London's East End.

Google is going to open it’s start-up in London to bring to life government’s plan to create a Tech City in the capital. It is to be multimillion-pound “technology community centre” which is seven-floor building. The cluster of the Internet companies will be located there, in the heart of London's so-called "Silicon Roundabout". 
Prime minister announced that he is going to create a rival to Silicon Valley in November last year. He supported  the start-up by £400m in government funding. It has been also supported by such companies as Facebook, Cisco and BT.
The space will mainly be used for start-ups as training workshop in the capital, Google’s spokesman said.
New physical hub TechHub is going to open it’s office in new building. But Twitter decided not to open an office.
To sum up the Google’s start-up shows that GB is open for high tech business.

Google finally have bought DailyDeal.

The terms of the deal are undisclosed. Last year Google was trying to buy Groupon for near $5.3 billion. Then Google launched it’s own Groupon called Google Offers. That venture, currently only available in New York, San Francisco and Portland, Oregon, has not performed too well. DailyDeal.de will give Google international momentum, no doubt. The site was founded in 2009 by two brothers Fabian and Ferry Heileman. Today has more than 200 employees. According to The Associated Press, Google has spent more than $2.7 billion buying more than 70 companies since late 2009. Also Groupon has bought clones of itself in HonKong, South Africa and India to help it expand overseas. It is also become the fastest growing company ever.
So, hope Google will succeed with the new purchase.

Поиск рецептов в Google

     Очередное нововведение от Google: поик по рецептам! Чтобы воспользоваться новой функцией необходимо нажать на ссылку "Рецепты" в левой панели (там же, где вы до этого нажимали например "Картинки").
      Что самое интересно - Google как всегда оригинален. Поиск можно делать не только по названию блюда, на также по ингридиентам, и даже по памятным датам (и по сочетанию этих параметров тоже). Результаты также можно будет фильтровать по ингридиентам, времени приготовления и калориям.
     К сожалению данная функция работает пока только на территории США и Японии, но скоро будет работать и в других странах. Причем каждый имеющий сайт рецептов может добавить свой сайт в этот поиск с помощью разметки Rich Snippets.

Топ наиболее инновационных компаний за 2011

У меня перед глазами очередной топ. На этот раз Топ-50 самых инновационных компаний 2011.
Конечно же на первом месте Apple, Twitter и Facebook. Что в общем не удивляет совершенно, учитывая рост их показателей за последнее время. Что интересно, в топ попали две российские компании: Yandex (26 место за "Доблестный поиск") и Kaspersky (32 место за "За превращение армии хакеров в армию борцов с вирусами"). В первую десятку также вошли такие известные компании как Nissan (4 место) и Google (6 место).
Весь список на языке оригинала можно посмотреть здесь.