The biggest social network has introduced a new type of targeting

The company will launch a new Facebook type of advertising in your application for mobile devices. As reported by The Wall Street Journal, you can target my ads will be on applications that the user has installed on your mobile phone via an application Facebook.

The new advertising service will take into account not only Facebook-application mobile version of social networks, but all the sites and services, which you can enter a user with Facebook, including Amazon.com, LinkedIn and search engine service Yelp.

Facebook will be able to target my ads not only on those applications and services, which comes to the user, but also by what actions he performs there. On whether it would be used this opportunity, the company has not decided, because of the actions of private users are likely to need their permission.

Advertisements targeting a new type of Facebook appear in mobile devices in August 2012. Advertising will appear in them in the news users.

Existing services are placing mobile ads are only able to account for what ads a user clicks, and can not keep track of what applications he uses.

Apple's advertising service allows you to target my ads on their mobile devices, based on what the user downloaded the application. Google does not use this technique, though it is technically possible. Neither Apple, nor Google have the ability to track the user, who came in an application.

The new advertising service enables Facebook to extend the possibility of monetization. In particular, the company can introduce the advertisers do not pay per click, and downloaded for each application. Naturally, this service will cost more.

Revenue of Facebook for 2011 totaled $ 3.7 billion. Last year the company received $ 1 billion net profit, up 65 percent more than in 2010. Most of profit brings Facebook advertising.

How long will live in the social network your links?

Specialists service Bit.ly Short links found, how many takes of "life" references placed in social networks and services, writes portal Cossa.ru. The study showed that the ability to reference to hold the attention of users affects not only its content but also a place where it was posted.

The study of life expectancy short bit.ly links began with a comparison of two entirely different in content sources. The first link leading to photographs of young otters, making friends with kittens, was published by the magazine Stylist Magazine on Facebook in 7 hours and 12 minutes in the morning. The following chart shows the half-life references, ie, the amount of time for which the reference gets half of all the possible clicks after reaching its highest point. In the first case it was 70 minutes.

The second selected to study the link was published in the Washington Post's Twitter and informs about the earthquake on the east coast of the United States.

If you compare the graphs drawn for two references, it becomes evident that the users have shown much greater interest to the last link, but it was fading noticeably faster, and its half-life is only 5 minutes.

Studies show that breaking news lose their relevance faster than pictures with seals. However, not only the content determines the dynamics of referrals. Plays an important role and the place where they were placed. In order to confirm this theory, the team compared the Bit.ly over 1000 popular links placed in various social media world.


Thus, according to the schedule, the average life expectancy links on Facebook is 3.2 hours on Twitter - 2,8 hours, and to the source - 3.4 hours.

Thus, if you put a link on Facebook, you can count on an additional 24 minutes the audience's attention. True, if the dynamics of transitions on the links on Facebook and Twitter almost identical, the results differ significantly YouTube - "Life" link to the video service lasts more than 7 hours, and half-length ranges from 2 to 6 hours.

Of course, some links are no longer popular 2 hours after its placement, others vice versa attract users' attention for more than 11 hours. The statistics shows that in most cases, interest in the link is determined by how its content corresponds to the social service, where it was posted.