
Google rating is critical to business success in this age of information technology. Experienced entrepreneurs know that search engine optimization is a necessary part of marketing and it's not hard.
Listen to this advice from a group of young and successful entrepreneurs and your SEO rating will go up the hill.
1. Create "evergreen" content
Do you want to fill your life with high quality and authoritative content to the first places to your keywords were always yours. The best way to ensure that your resource meets the specified requirements, is the creation of content that is not disposable and fashionable, and always helpful. Create content that people will read for 10 years and you'll get links to ratings for a decade.
2. Keep track of your accounts on the Internet
Take a few minutes on each account your company online. Does the biography of reality? Set whether your company's URL in all your profiles? Traffic resulting from those links, does not affect the work of a mysterious algorithm Google, but you'll be pleasantly surprised by the effect, if you have multiple accounts on social networks.
3. Think like your customers
Think about what your potential clients or customers can type in the search Google, and then look for similar words in a free program from Google Keyword Tool. Keep in mind that 25% of keywords have never been used before, but you should be aiming for popular keywords with less competition. Then write articles based on selected keywords and learn how to optimize the resulting text.
4. Hire professionals
Hire a company specializing in search engine optimization, or take on freelance work to develop effective strategies to optimize your search engine rankings. Updates Google Panda made SEO optimization even more challenging, so better to give this task to outsourcing, where she will be engaged in by professionals. Pay attention to the professionals and companies with a proven track record and carefully analyze their reports every two weeks.
5. Guest Post
Start to leave a message in the guest on relevant blogs. Blogs like fresh content, and you thereby become a way to build relationships that will increase your rankings in Google.
6. Content - the king, links - the queen.
Creating good content is very important for the growth of your rankings in Google, but the links are even more important. Google loves links, especially with other relevant and reputable sites. Join the Community industry, leave a guest blog posts with links to your site and submit your site to relevant directories for the development of your luggage options and increase attendance.
7. Use the camera
Video - a great resource for promoting your business. Video gives your company's personality and also available on the network and acts as a link to your site. Create high-quality video, full of information, and your video gets going on the Internet. Now the video can be distributed across multiple platforms with just one, paying more attention to Google.
8. Colleges and universities
The biggest SEO secret lies in the fact that the placing on the. Edu sites link to your site greatly increases its popularity in Google. Contact with colleges and universities, as well as looking for the reason for posting on their Web sites links to your resources by running a program such as internships.
9. Frequently update your site
The more often you update your site, the more important it considers Google. If you every day to publish new entries to your blog, Google will consider it an excellent source of information for any keywords. With each blog you increase your chances of improving ranking in a new area, thereby increasing the chance for your site to be found.
10. Use the right keywords
Two effective ways to increase rankings Google - keyword analysis and tagging articles. Make sure that the titles of your articles really describe its contents, and select those keywords which people are likely to be to seek the information they need. To do this, just imagine yourself to be the user.
11. Refuse Flash
Many small businesses, especially restaurants and bars, use Flash for their websites because it is simple to run, looks good and cheap. However, sites in Flash, that look good without using special tricks occupy low places on Google. Change your site in Flash on another platform such as WordPress, and you blast-off in the search rankings.
12. Take advantage of local search
You are doing a local business? You filled out their profiles in Google, Yahoo! and Bing? If not, stop reading this article and immediately do it! After a simple fill in all fields in the local profiles are huge jumps in traffic. The Future of Search - custom local results, but the value of local profiles are often overlooked.
13. Exactly know what words people use to search for
The biggest mistake people make in their attempts to occupy high positions in the ranking of Google is that they do not have a clue about what people actually type into the search when trying to find them. A simple way to figure this out is to move to the Google homepage and slow input your keywords. You'll notice that Google will offer you search phrase. Use these phrases in your title, it's just that people want to see on your site.