Search engine optimization.Evolution

When we waching different sites, each of us faced with the phrases, which are overloaded with 'key' words.
"Armored doors ... Doors armored ..." Information about the product or service, so filed, causes irritation in humans and the natural rejection.
Yes, the earlier texts, full of specific combinations of words, given a chance to increase traffic to the site. The situation is changing - now adequate and unique lyrics again acquire its value.
Surely you remember that earlier search engines attached great importance to the frequency of occurrence of keywords on the home page. In this regard, and formed "network popularity" of the site, because it implies the "rich content" of the designated topics.
These days are far behind. Now search engines have made progress thanks to the rapid development of technology. And at their disposal a greater number of factors that define popularity. "Of keywords" are no longer essential. Moreover, for gross seoshnye-texts that are overly zarguzheny keywords, sites, shall be punished by overlaying a discount factor. Seo-crap contained in the texts found by the search engines is very simple-scanning robots that analyze the text content of the site. (Content)
In 2011, the search engine «Google» was defined trend assessment site by the way he interacts with the user, and not according to the form in which it appears in the search engine. Evaluation forms in accordance with the actual quality of the site on which the following factors:
- Attendance
- The range
- Easy choice (eg, goods or services)
- The confidence of visitors (how long people are on the site)
- Conversion (visitors turning into buyers)
- Availability of contact information, addresses, driving directions, etc.
Now it attempts to assess the usability of the site and its design.
And all these changes - the natural process of development of search engines and their mechanisms.
The fact is that now the term "website promotion" in its former meaning is not entirely correct. Today to speak about the development of a resource or even a project on the development of business in general. As for the Internet project development methods, their range is wide - media advertising, banners, and the context coupon services, affiliate programs, marketing, social media (SMM), working with blogs, viral marketing.