Apple hires former head of Adobe's management iAd

Once again, the world's high-tech corporations, there was a reshuffle. Apple has announced that Todd hires Teresa, former vice-president and head of the Adobe Media Solutions, to head the iAd.

Teresa's track record rather impressive. Prior to Adobe, he worked as CFO Quantcast, and before that - vice-president of Yahoo. Now he takes over as head of department iAd, which has been free since last August, when the post in the venture capital firm Highland Capital has left Andy Miller.

IAd platform since its inception, is still at the stage of the struggle for existence. Despite the fact that it was started as a high quality service, focused on large companies with big advertising budget, Apple was forced to significantly reduce their prices to attract more customers. Reluctance of developers to work with iAd due to the fact that the platform works with iOS, while AdMob from Google is a cross-platform. In this situation, the desire to Apple to keep everything under his control does not benefit iAd.