пятница, 12 октября 2012 г.

What is the next killer from Apple?


Over the past five years we have seen iPhone, iPad, iPod Touch and Apple TV. Each product of Cupertino was able to some extent to make a revolution in a particular market. But sooner or later, the revolution is over. And no matter how successful it is, after a while, people forget it. The world needs something new, something innovative, something revolutionary. So what will be the next "killer" from Apple, which will make a splash in the market and create a panic in the headquarters of the competition?

Like any other company, Apple, of course, if she wants to always be the leader in the various markets (some of which, by the way, the company has established itself), it at least should not surprise us. At regular intervals, but it is. Only request to Cupertino - it does not do it too often. It's not that we can not lay out every year about a thousand dollars for a new product - all can and difficult, but solvable problem quite different.

We - stupid. Yes, yes, it is stupid, whether you admit it or not. Of course, we are not talking specifically about you, it is in general: people - stupid creature. If Apple will surprise us too often, we do not just get used to it and we expect the same effect on each of the following presentations of each new product, we will demand it. What happens if Apple did not surprise us? Think of a situation with the iPhone 5. Basically, the new flagship is not surprised us, because we already knew everything because of the numerous leaks. All ended up being unsatisfied users simply poured Cupertino mud.

We have become like little spoiled children. The only difference is that the children have at least some credibility in the face of parents and even machine or a doll, a gift for his birthday, were no better than those that have been donated to the New Year, the children still say parents sincerely "Thank you." And we? «Apple should have ...", "When Steve Jobs was not like this ...", "I want more ...», «Apple is not a cake ..." - still have doubts about the stupidity or want to continue?

But let's go back again to the "killer" of Apple. How can it be and what would it be?

The first thing that comes to mind - is, of course, iPad mini. Will the iPad mini be a "killer" in the sense of the word, in which we want to see him? No, it can not. It is possible that it will be to those of our competitors' products, but no more. I am more than sure that most of the output will suffer iPad mini is Samsung. Someone else remembers their "mini-tablets"? Everybody knows Kindle Fire, Google Nexus and has not yet appeared on the light iPad mini. But the "Apple" mini-tablet will not be a killer, he will not make a revolution, no matter how popular he would not.

We already know perfectly everything about the 7-inch tablet. What may surprise us iPad mini? It will be the best of his older brother, but it will all be smaller. Color cabinet? This surprised us is the next generation iPod Touch. Small tablet market has been around for a long time, and no revolution has not, even when the market is just appeared.

iPad 4? This is not a revolution. Whatever major changes it will not work - it's just the echo of the past, updated to the present. Pour a little gasoline on the fire last revolution - it is useless, because there is no fire, and the coals are no longer red.

About Computers, unfortunately, does not have to say, because in terms of sales, they are not even close to the iPad, and more so with the iPhone. Perhaps, some may try to make a revolution of television Apple (let's call it iTV), but, frankly, I have little idea what could be in this iTV, which can not be obtained from the set of "normal TV + Apple TV». Get rid of the Apple TV, which takes a certain area on the table under the TV - in fact, a revolution: Now the dust will wipe the entire surface.

Apple spoiled us too much. Do not know how to keep Cupertino ace in the hole, we are shown all at once, even if it has not been fully completed yet (this opportunity to convey greetings cards Apple).

Perhaps, in the next five years, no revolution, we have not seen. Of course, we will use the new devices from Apple, which will be "the finest of the ones that we have ever seen," "the easiest of the ones that we have ever taken in hand" and so on and so forth.

But if the revolution of the hardware products and can not wait, it should expect from software. For example, it is possible to believe that sooner or later, iOS mobile operating system will be fully integrated into our cars (AvtoVAZ, come on, now): maps, navigation, Siri, iTunes and so on. What if with our iOS-devices can not only remotely monitor your home, but also to control the light, temperature, and other comfortable things?

Even with all that, many believe that Siri - this is not a good product, if the virtual assistant will learn to recognize our emotions, likes and dislikes - this will be a real revolution. And even if Apple will show us this opportunity at the same stage as his cards - it will still be a revolution, the defects of which go unnoticed.

In fact, all the possible revolutionary innovations associated with the software iOS or OS X, you name it. Too many of them, but so far it has no end, hand in which you can win not only a tremendous profit, but also the world's honor and respect.

Therefore, most likely, the next "killer" from Apple is not just another gadget, which, of course, be able to make a splash in your market, and software, through which, it is quite possible, "murderer" and he will be a gadget. All, of course, depends on where the product will be integrated, if at all.

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