Google will penalize a lot of advertising on the site

Indexing algorithm search engines Google now estimates the number of advertisements and quality of page layout. Depending on this, will increase or decrease the search issuance site.

Google software engineer Matt Cutts said that users often complain about the abundance of ads at the top of the web resource, which prevents them to estimate how much is relevant to the content of pages found. In order to meet the developers have improved the indexing mechanism: now if the site has too many ads at the top of the page (above-the-fold), its rating may be lowered. Representatives of the search giant stresses that this new provision will not affect those web-sites, where the amount of advertising does not go beyond certain limits, or at least not difficult to read the content.

At Google, argue that the new algorithm, "punish" not more than 1% of the total number of sites. However, developers are advised not to rely "at random", but in every case to evaluate the appearance of your site in different screen resolutions with a tool Browser Size tool. If a Web resource is saturated with advertising blocks, it is recommended to optimize its design. Google was take into account all the changes during the next crawl the site.

Company representatives report that this is just one of the 500 improvements that Google intends to implement this year. For example, while Google will not penalize sites for pop-up ads and overlapping, but in the future, perhaps, the sanctions will be applied to such projects.