The new strategy of HTC - less is better

With the curious revelations in a recent interview with Mobile Magazine gave the British division director Phil Roberson HTC (Phil Roberson). Referring to the company's plans for the coming year, he said that HTC is going to return to the strategy, which brought her into the front ranks of manufacturers of mobile devices - not to produce so many models, but of excellent quality and rich functionality.

With the curious revelations in a recent interview with Mobile Magazine gave the British division director Phil Roberson HTC (Phil Roberson). Referring to the company's plans for the coming year, he said that HTC is going to return to the strategy, which brought her into the front ranks of manufacturers of mobile devices - not to produce so many models, but of excellent quality and rich functionality.

In other words, the Taiwanese manufacturer plans to release in 2012, less than smart phones, but to make them truly high-end devices attractive to consumers. Recall that in the past year, supplemented with numerous portfolio HTC smartphones (mostly based on OS Android), some of which differ from each other only 1-2 options, for example, support for LTE-networks.

Make changes in its strategy forced the Taiwan-based, including the results of the fourth quarter, were unexpectedly weak. In addition, stand as an example of Apple, in fact, has only three models of the iPhone on the market, including two old, but it has no problems with sales growth. As for the segment plates, HTC is going to follow here mainly expectant management, focusing on the issue of smart phones.