среда, 8 февраля 2012 г.

Social services are hindering the development of search


The former head of Google Inc. in South Africa, Macy Stafford (Stafford Masie) in a recent interview suggested that social services have become very popular lately, just kill the traditional search engines.

His opinion, Mr. Macy founded on observations of activity in social networks and microblogs. Before the advent of such projects all the people looking for information via search engines, and is now a growing number of Internet users prefer to do it in Facebook and the like. In social networks, given the current level of development, we can answer almost any question, and almost all the necessary information. And because these networks consist of pages of real people, the responses received and the information will always be valid at the time of this search.

In addition, this method of search is considered to be more dynamic - social networks are updated much faster than the pages linked are displayed in the search query in the same Google. According to Mr. Macy, and derive the benefits of these social networks, microblogs and other similar services in the first place in the ranking of search engines, although they are not established. The former head of Google South Africa says that we must somehow deal with it.

Stafford Macy confident that with the current state of Google has every chance to retain its market share of search engines, but the total number of requests in any case be reduced. Perhaps, analysts say the site ZDNet, this is the truth, but the population of the global network is growing, and not everyone wants to use social networks to find information, preferring the more classical methods. Plus, Google has already begun to "socialize" their services by launching last summer, its own social network Google +. Now it registered over 90 million people. So it is hardly the usual search engines, for which we have long been accustomed to disappear under the onslaught of Facebook and Twitter

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