IT-giant is back to direct sales of Nexus-aids

Android tablets have long been on the market, but Google has not yet managed to achieve such success, both in terms of smartphones, where Android has surpassed iOS serious market share. Of course, the search giant may not be satisfied with this situation. As a key partner like Samsung has publicly acknowledged its poor sales of tablets, emergency measures are needed.

Recently edition of The Wall Street Journal (WSJ) reported that Google is going to start this year, sales of tablets under its own brand. To this already hinted Google chairman Eric Schmidt in December, and the mass of the recurring rumors reinforce confidence. However, the WSJ has added new data: Google applies the strategy of direct sales through its own hardware store - something like trying to use the company in 2010 with the launch of the first smartphone Nexus.

This strategy uses Google competitors in the mobile sphere - Apple and Amazon - and she, according to WSJ, is designed to increase sales of Android-low tablets. It is interesting that journalists report is not about one tablet under the brand name Google, and a few from different manufacturers like Samsung and ASUS. Nevertheless, states that the ASUS device will be released this year first.

The first tablet Google may resemble a 7-inch ASUS Eee Pad MeMO 370T, shown at CES 2012

At Google, and now have a website where users can compare the different smartphones and tablets Android, but when you click on it to "buy" the consumer goes to a third-party online stores. Now the fundamental difference will be the most direct sales of Google. Interestingly, the first tablet, presumably implemented under the brand Nexus, will produce the ASUS, but not owned by Google, a company Motorola. But in the long term we can expect out and Nexus-tablet by Motorola.

Does it increase the sales of Android-tablet? If the rumors are that to compete with the Amazon Kindle Fire first Nexus-tablet will cost around $ 200 (or even $ 150) is correct, it can hardly doubt the popularity of such devices. After Fire sold well - thanks to him in a moment Amazon became the world's second producer of tablets.

Perhaps the desire to attack Google on the tablet market due to the delivery of some products from Apple: if in 2010 iPad occupied about 80% of the market, we ended 2011 with a share of 54.7%. In addition, close the output devices with Windows 8 and, possibly, on the eve of this event - the perfect time for a preemptive attack.