Mobile Internet market in China and India are growing faster than all

Researchers at ABI Research data on market share of mobile Internet in India and China. In 2012, in the VAS-income countries, the operators of the mobile Internet will take 19% and 25% respectively, which is high in emerging markets. However, to the most advanced places in the region - Japan and Hong Kong - it is far: there is the mobile Internet is 40% and 44% in VAS-income, respectively. According to ABI Research senior analyst Aapo Markkanen, a place in the ecosystem services of Internet access, employed at an early stage, can play a positive role for the operators - this will allow them to gain an advantage in comparison with traditional Internet service providers.

For example, the operator Telkom in Indonesia in cooperation with Korean operator SK Telecom offers its customers a music streaming service, which received the same popularity as well as at home, in South Korea. At the same time, the operator XL Axiata in collaboration with the provider of cloud solutions, promotes cloud platform and provides users with smart phones to more advanced applications than are sold in specialty stores.

One way or another in an aggressive policy to promote the operators of these services has its own risk. At a time when the market is poorly developed and the yield is low, they need as soon as possible to migrate to new technology (from 3G to 4G) in order to minimize the cost of services and costs. According to the vice president of ABI Research forecasts Jake Seundersa, enthusiasts, who became the first owners of smartphones, as usually generate much more traffic than ordinary users, and that is why operators need to understand that investing in the early stages would be great, but then "appetite" users are reduced. That's why you need to plan investments in accordance with the model of "first user will not be enough and a lot of traffic, but in the end there will be many users and small (on average per user) traffic."