Apple employees are afraid of the Cook less than Steve Jobs

Author of the book Inside Apple and one of the permanent observers, Adam Lashinski Fortune wrote an article that reveals some secrets regarding Apple. In particular, he claims that the company's employees are afraid of Tim Cook's smaller than its predecessor, Steve Jobs. Lashinski believes that this situation may in the future adversely affect the business.

The author argues that the current Apple CEO openly behaves with investors prefer the corporate style of management, as well as more risk-averse than Jobs. As an example, results in a voice Lashinski assistant Siri, which was launched in a rather "raw" form, and still causes some criticism. According to a former insider Apple, Jobs, in contrast to the more tolerant Cook, "would have gone crazy from the Siri».

The article can also be noted Lashinski description of the relationship of Tim Cook to the Amazon. Apple CEO admits that the company is a competitor, but "a somewhat different type than the rest." Cook also said that "it will be sold a lot of Kindle» (tablets and "book readers").

In general, Tim Cook presented in the article as a man who honors the tradition of the specified predecessor, but it holds its own direction, leading to his company.

"Most of the Apple employees in more than satisfied with Cook. It often happens in the cafeteria, where communicating with different people during the break. Jobs also prefer to dine in the company's chief designer, Jonathan Ive. It would seem that the difference is small, but in fact it demonstrates that employees can easily communicate with the CEO of the company "- sums up Lashinski.