Facebook acknowledged his weakness on the mobile front

A week before entering the IPO Facebook amended its registration application of S-1 to conduct a public offering, which indicated the growth of mobile users as a threat to long-term financial performance.


Facebook told investors that the number of users of its customers for smarftonov and tablets is growing faster than the number of ads that they serve as social networks have failed to develop a strategy for mobile advertising, writes The Telegraph.

"We believe that it is the increasing use of mobile versions of Facebook has become one of the reasons for the trend towards progressive growth of daily active users, compared with an increase in the number of advertisements. If users will increasingly use mobile clients instead of a desktop version of the site, and if we fail to successfully implement our strategy to monetize mobile users, or incur excessive costs for its implementation, our financial performance and ability to grow revenue decline, "- says the amendments to the application an IPO.
Revenues Facebook for the first three months of 2012 rose by 45% compared with last year, but profits fell by 12% to $ 205 million According to Forbes kolumnitsa Eric Jackson (Eric Jackson), Facebook will not be able to monetize the mobile direction. It was this failure would entail the destruction of social networks over the next 5-8 years.

Facebook came out on a road show on May 7. She set a price range of the value of shares during initial public offering of $ 28-35 per share. May 18 shares of the social network will be posted on the NASDAQ under the ticker FB. In the documents filed by Facebook in the U.S. Securities and Exchange Commission, stated that the social network intends to sell its shares to 337.4 million, about half of which are now owned by the founders, employees and investors. For example, Facebook founder Mark Zuckerberg (Mark Zuckerberg) intends to sell 30.2 million shares, which may increase his fortune by $ 1 billion in spite of a large sale, it would still be interest in a $ 17.6 billion IPO after Zuckerberg also lose control of the company - will control approximately 57.3% of the voting shares.