Nokia will punish those responsible for the creation of misleading promotional materials

Last week, Nokia showed a new generation of smartphones, and especially praised their ability to record video and create images. Promotional materials did look impressive: even in the dark picture is excellent. But then there was a scandal, and it became clear that the videos and photos were taken not on the Lumia 920, but with the help of professional equipment.

To be honest, not a good development for Nokia, for which the new smartphones will be almost the last hope for the revival of the market. Now consider that the potential buyers, which almost deceived about the options of the main model? In fairness, we note that the Lumia 920 does create a good photo in the dark, but not as much as in the demo materials (detailed test chamber smartphone spent journalists The Verge, the results can be seen here).


Nokia has promised to conduct an internal investigation to find out how you can prevent such a marketing blunder. She is very sorry that it happened.


"As far as we understand now, mistake was made by accident. But it was foolish not to prevent the video and photos that content created by another device and not the one that shows how to ", - said the representative of Nokia Sezan Sheehan (Susan Sheehan).


Sheehan declined to name the company that has produced a promotional video.


«Nokia will deal with the issue quickly and fairly quiet," - she said.

Analysts said the gaffe during the announcement is unlikely to affect sales of Lumia 920, but it may adversely affect the value of shares in Nokia.