The biggest social network has introduced a new type of targeting

The company will launch a new Facebook type of advertising in your application for mobile devices. As reported by The Wall Street Journal, you can target my ads will be on applications that the user has installed on your mobile phone via an application Facebook.

The new advertising service will take into account not only Facebook-application mobile version of social networks, but all the sites and services, which you can enter a user with Facebook, including Amazon.com, LinkedIn and search engine service Yelp.

Facebook will be able to target my ads not only on those applications and services, which comes to the user, but also by what actions he performs there. On whether it would be used this opportunity, the company has not decided, because of the actions of private users are likely to need their permission.

Advertisements targeting a new type of Facebook appear in mobile devices in August 2012. Advertising will appear in them in the news users.

Existing services are placing mobile ads are only able to account for what ads a user clicks, and can not keep track of what applications he uses.

Apple's advertising service allows you to target my ads on their mobile devices, based on what the user downloaded the application. Google does not use this technique, though it is technically possible. Neither Apple, nor Google have the ability to track the user, who came in an application.

The new advertising service enables Facebook to extend the possibility of monetization. In particular, the company can introduce the advertisers do not pay per click, and downloaded for each application. Naturally, this service will cost more.

Revenue of Facebook for 2011 totaled $ 3.7 billion. Last year the company received $ 1 billion net profit, up 65 percent more than in 2010. Most of profit brings Facebook advertising.